For the past several years, one of my favorite sayings has been, "Mama Google knows all." Never before was there a time in history when we could reach into a pocket or purse and consult a device that can answer any random question in a matter of seconds.
People are increasingly getting answers from artificial intelligence. Younger generations are using other platforms to gather information. And the quality of the results delivered by [Google's] search engine is deteriorating as the web is flooded with AI-generated content.
The WSJ article goes on to say that a lot of shoppers are bypassing Google's results to start their searches on Amazon. But I am here to tell you that that comes with its own set of problems. Amazon's results, too, are junked up with ads and banners like "Amazon's Choice" (which, when you read the fine print, actually means "Amazon's Choice for searches about a specific thing that wasn't in your query and you may not care about"). I've found that in many cases, Amazon's search parameters aren't granular enough. Or if they don't carry the exact product I'm looking for, they'll give me seven pages of things that might fit the bill, but probably don't. At least a Google search still provides a range of retailers that claim to carry the product I'm actually looking for, regardless of whether it's in stock.
That's for shopping. If you're looking for information, though? Maybe start with Wikipedia.
AI search responses are no help -- or not as helpful as they could be. At Thanskgiving, I went looking for information on converting a regular recipe for Brussels sprouts to one for a convection oven, so I could make them with my microwave's convection-oven feature while the turkey was roasting in the regular oven. Naturally, I asked Mama Google. Her AI feature said they would take 20 minutes at 375 degrees. What a time saver, right? Yeah, well, it was a good thing I punched through to an actual recipe. What the AI should have said was that the sprouts needed 20 minutes on the first side, then another 15-20 minutes on the flip side. And it took forever to find that information, because the vast majority of recipes Google offered me didn't have directions for convection cooking, even after I put "convection oven" in quotes.
And all that's on top of the valid complaints from human content creators that AI purveyors are scraping their content to "train" their AI engines without their consent -- and without compensation.
While the DoJ's move to force Google to sell off its Chrome browser is a good idea, I don't think it will solve the problem for end users. If it proceeds anything like the antitrust case against Microsoft, which started with a US Federal Trade Commission inquiry in 1990 and resulted in court approval of the legal settlement in 2004, it will drag on for years and not change much of anything.
And I expect the antitrust actions against Big Tech will wither under the new administration anyway. I'm sure that's a big reason why tech companies are giving massive donations to Trump's inauguration fund, even though they may also be afraid of retaliation for kicking Trump off their social media platforms after January 6th.
In all, I think the halcyon days of having the answer to life, the Universe, and everything in our pockets are probably just about over. Maybe Google should bring back its "I'm feeling lucky" button.
And I guess I should look for a hard-copy convection-oven-conversion cookbook before AI gets hold of them and screws them all up.
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* Speaking of paywalls: I apologize. I thought that Yahoo! link to the WSJ story could get y'all around the WSJ paywall, but no -- it's a stub article that redirects to the WSJ website. Sorry about that.
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These moments of searchable blogginess have been brought to you, as a public service, by Lynne Cantwell. Stay safe!